Here's one of our 'well, that's obvious' WireJacked.com posts but more and more retail sites are having a rough time trying to get shoppers to go directly to their site.
This is a daunting enough task with so much noise out there - let alone face the growing reality, more people start their product searches on Amazon than ever before.
Duh, yeah we know but still a gloomy trend for smaller sites and larger ones, even Etsy because if you make or list hand made items - guess what? . . .Amazon has entered that game too with their new 'Hand Made' division - directly taking on Etsy.
So, personalization is of course the key and for great sites like The Grommet they not only do an amazing job curating offers - they peronalize he experience too.
But, wait sorry to burst your bubble - yeah you guessed it Amazon’s new storefront, Launchpad, takes on The Grommet (Amazon's 'Launchpad'). The Founder of The Grommet stated: "nearly a quarter of the entrepreneurs featured on the new site [Amazon's Launchpad] overlap with her own."
'Shop Local' - 'Small Business Saturday' etc - nice thoughts but no match for the 800lb gorilla from Seattle.
From Internet Retailer: “Retailers are having a harder time getting you to go direct to them,” Kaufman says. “This has to do, I’m sure, with the amount of noise in the market. Every technique that you have to engage a customer is easily copied.”
So, what to do? Try to be different, personalize as much as you can and make your site's experience unique and authentic with a hint of "We're not _____."