Real Fruit Boxes: because sometimes that 100% doesn’t necessarily mean juice

Sure, the label might say “100% juice,” but if you read closer, the fine print actually says that “juice” is derived from concentrate. Meaning, no, it’s not actually 100% juice at all. This is unfortunate, if you’re actually looking for a healthy drink. But to prove their juice was in fact 100% real juice, despite other company’s lack of fruity realness, Camp Nectar decided to make juice boxes in the shape of real fruits.

The Brazilian based juice manufacturer took on this challenge by first creating molds in the shape of a juice pack. They then hung those molds on the trees of farms so they would grow into the shape of the Camp Nectar molds. After two years of experimenting, 1,123 fruits grew successfully. So if you see an odd-shaped fruit lying around at the grocery store, it has much to do with Camp Nectar’s campaign.

Now, if only the rest of the juice companies would adopt Camp Nectar’s dedication, because we can’t bear opening another bottle of “100% juice” and being crushed with disappointment by the watered-down, faux fruit taste. 

(via notcot)