Apparently “scroogled” is a word now. Our Microsoft Word program still gives it a red squiggly line. We guess it didn’t get the memo from the boss. Microsoft has started a campaign called “Don’t Get Scroogled” and it’s all about how awful Google is, how it reads all your emails, how it doesn’t clean the dishes (we made that one up), etc. etc. etc. It wouldn’t be such a terrible campaign if Microsoft wasn’t acting so immature. Case and point: these t-shirts.
It reads “Keep calm while we steal your data” with a nice, big Google icon at the top. This campaign focuses on five of Google’s sins: Gmail scans that are used to tailor ads specifically to you, spam in your Gmail inbox that look like real emails, ads during Google searches in schools, personal information that is shared with app makers by Google, and all paid shopping results for Google Shopping. You can read every detail of their arguments here.
Microsoft is right, some of these issues are a breach of privacy or a money-making scheme, but that doesn’t mean they should be acting like children. It just makes Microsoft look like they’re desperate to get ahead, so they need to bad mouth their rival with catchy slogans. Besides, the “keep calm” meme is SO last year. You’d think Microsoft would want to stay away from anything that makes them look like they aren’t keeping up with the times.
Oh, and these t-shirts are all out of stock. Good news is there are mugs, hats, and different styles of t-shirts to choose from at Microsoft’s Scroogled store. All proceeds go directly to help fund Microsoft. You know, so they can keep protesting about Google stealing our money.
(Story via Geekosystem)